WPI releases white paper on newsletter marketing

Newsletter marketing firm WPI Communications has released its latest white paper, "30 Tips for Growing Your Dental Practice with Newsletter Marketing."

Through industry research and surveys, WPI has found that dental specialists are seeking to reach and influence their referral sources through newsletters. Also, more general and pediatric dentists are turning to patient newsletters.

With this increased interest in newsletter marketing, WPI developed the new white paper to provide the essential tips dental specialists and dentists need to grow their practices with newsletter marketing, along with guidance on mistakes to avoid.

"Over the years, we have found that the most successful dentists and dental specialists have effective systems to keep in touch with patients and referral sources," stated Steven Klinghoffer, president of WPI Communications, in a press release. "We are pleased to offer this new white paper to help them to establish the systems, processes, and best practices to see results in patient retention, increased referrals, and more new patients."

Visit the company's website to download a PDF of the white paper. Registration is required.

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