Why the Cubs matter to your practice
October 29, 2015 -- In their first column for, Drs. Bill and Christina Blatchford ask: How did the Chicago Cubs move from the eye-rolling bottom of the barrel to contention in 2015? The blueprint the Cubs organization followed can be applied to your practice, they write.
ADA survey: Debt, gender influence career choices
October 28, 2015 -- Dentists who graduated with higher debt were less likely to specialize and more likely to enter private practice than other primary occupations, according to the findings of a new survey in the Journal of the American Dental Association.
ASTRO: HPV+ patients don't need high treatment doses
October 28, 2015 -- Less intense treatment of low-risk HPV-related oropharyngeal cancer can achieve good patient outcomes with less toxicity, according to a presentation at the recent American Society for Radiation Oncology (ASTRO) annual meeting.
6 trends driving digital dentistry adoption
October 27, 2015 -- Digital dentistry has only penetrated a small part of the dental market for now, but Rich Motto, the founder and CEO of CadBlu, believes that is going to change. At the recent 2015 Inside 3D Printing Conference & Expo in Silicon Valley, he explained trends that are shaping digital dentistry's immediate future.
4 things that prevent your patients from referring
October 27, 2015 -- A referral is the greatest compliment one of your patients can give your practice and a great way to grow your practice. So, Scheduling Institute President Jay Geier asks, if your referral numbers are not where you want them to be, what are you doing to improve them?
Secondhand smoke linked to doubled caries risk in kids
October 26, 2015 -- Children exposed to tobacco smoke at 4 months had an almost twofold increase in the risk of caries in their deciduous teeth in a new study from Japan. The findings support increasing public health and clinical interventions to limit exposure to secondhand smoke, according to the researchers.
Dos and don'ts for marketing: Implement 15 ongoing strategies
October 26, 2015 -- Internal marketing, which focuses on generating new patient referrals from your current patients, is far more cost-effective than external marketing. Encouraging patients to make referrals requires no expensive outreach. With the right strategies, you should be able to get at least one referral every year from 40% to 60% of your current patients, according to Dr. Roger P. Levin.
Still time to nominate for Dental Excellence Awards
October 26, 2015 -- The nomination process for the Dental Excellence Awards continues through midnight on November 5. Your colleagues and peers have already told us who should be nominated for dentistry's most prestigious awards, and it's time for you to join them.
Practice turnaround: Will success occur automatically?
October 23, 2015 -- What do you do when your practice income doesn't keep pace with your expenses? In this case study excerpt from his recent book, Practice Turnaround: Succeeding in the New Dental Economy, Dr. Roger P. Levin illustrates how a struggling dental practice can learn how to market successfully to patients and turn the financial situation around.
Ind. reaches settlement with Aspen Dental on ad claims
October 22, 2015 -- The Indiana Attorney General's Office has reached a settlement agreement on October 22 with Aspen Dental Management, resolving allegations that the company used deceptive advertising and other unfair tactics to promote services at Aspen Dental-branded practices in Indiana. Affected customers will receive restitution, and Aspen agrees to reform its advertising techniques.
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