Run-of-Site Banners

Run-of-site banner ads run in all non-exclusive sections of the website. They may be animated and even expandable. Banner positions are: 970x90 super leaderboard along the top of the page, and the 300x600 half-page banner along the right side of the page.

Our website uses a responsive layout to reach members who use mobile devices. Separate narrow banners are used for this alternative display, and advertisers must supply these narrow versions. Banner positions are: 450x100 super leaderboard narrow along the top, and 300x250 half-page narrow, below the articles.

The boundaries of your ad need to be clearly defined so they contrast with white - which is the background color of our website. Please outline your ad with a border that is at least one pixel wide, or use a background color other than white. Ads with no clear boundary will have a black, one pixel wide border added to them.

Each banner on our site has a specific set of requirements, depending on its placement. Please take the time to read the banner requirements as they relate to your specific banners. If you are not the person creating the banner, please pass along this information to the designer.

Rotation
Run-of-site banners are displayed in an equal rotation with other run-of-site banners. Banners are loaded on the page each time a page is opened or refreshed. For example, if there are six (6) active super leaderboard banners running in rotation, then six members who are logged in to the site simultaneously will each see different banners.

Sample Desktop Layout
Sample Desktop Layout

Sample Mobile Layout

Sample Mobile Layout


What You Must Supply, general
For each banner, you are required to submit the following materials to development@imvpublishing.com:

  • Graphic file - Your graphic files must be in GIF, JPG, or PNG format.

  • Click URL - The URL is the destination website where readers will visit upon clicking your ad. This may be your home page, or a specific product promotion page. The URL will launch a new browser window.

  • Alternate text - This is the text that will appear when a viewer holds the mouse cursor over the banner. This is also the text that will appear if, for whatever reason, the reader's browser is unable to load images at the time the page is viewed. Please limit it to 90 characters. If you do not provide alternate text, we will use your company name.



Banner Details
Super Leaderboard Non-Expandable
  • Dimensions: 970x90 pixels
  • Max File Size: 200kb
  • File Format: GIF, JPG, PNG, or HTML5
  • Animation: No rich media allowed. 15 seconds maximum. Please refer to our Animation Specifications.


Super Leaderboard Expandable
  • Initial Dimensions: 970x90 pixels
  • Expanded Dimensions: 970x415 pixels
  • Max Initial Load File Size: 200kb
  • Expanded Load File Size: Additional 300kb
  • File Format: GIF, JPG, PNG, or HTML5
  • Animation: 15 seconds maximum. Please refer to our Animation and Rich Media Specifications.

Super Leaderboard Narrow (accompanies Super Leaderboard banner)
Half-Page Non-Expandable
Half-Page Expandable
  • Initial Dimensions: 300x600 pixels
  • Expanded Dimensions: 600x600 pixels
  • Max Initial Load File Size: 200kb
  • Expanded Load File Size: Additional 300kb
  • File Format: GIF, JPG, PNG, or HTML5
  • Animation: 15 seconds maximum. Please refer to our Animation and Rich Media Specifications.
  • Example: Basic
  • Example: Embedded Video
  • Example: Slider

Half-Page Narrow (accompanies Half-Page banner)
Inline
  • Initial Dimensions: 450x100 pixels
  • Max File Size: 40kb
  • File Format: GIF, JPG, PNG, HTML
  • Animation: none



Third-party Ad Servers
We do not allow third-party ad serving for run-of-site banner ads. All ads displayed on our website must reside on our server. Advertisers may supply a third-party URL tag, as long as it functions independently of its image tag, and as long as the click URL does not require any parameter substitutions in order to function. We do not support URLs that have variable parameters, like a timestamp, that we are expected to supply.