Orthodontics firms unveil new branding

Appliance Therapy Group (ATG) and Space Maintainers Laboratories have rebranded under the name SML.

The new brand encompasses Space Maintainers Laboratories, ATG, Success Essentials, SMILE Foundation, Second Opinion, Orthopix, and the professional support group known as ATPA.

As part of the rebrand, SML has developed a more easily navigable website to help customers better understand each of the brand's products and services.

Space Maintainers Laboratories was founded in 1957 by lab technician Bill Veis. Comprised of five companies and offices in the U.S., Canada, Australia, Taiwan, and Malaysia, SML services more than 150,000 dentists and orthodontists worldwide in the field of appliance therapy.

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