Dux kicks off breast cancer awareness campaign

Dux Dental has kicked off its sixth annual Bib-Eze for Boob-Eze campaign to benefit Barbells for Boobs, a nonprofit breast cancer organization that is dedicated to the early detection of breast cancer, with an emphasis on women and men under the age of 40, the company announced.

During the campaign, the company is inviting dental offices to take a photo of their dental team using Bib-Eze disposable bib holders and then post it with a caption on social media sites with the hashtag #Bibeze4Boobeze. For every photo posted with that hashtag, the company will donate $5 to Barbells for Boobs. In addition, the pictures with the most retweets and shares will be featured in an advertising campaign.

The campaign runs until October 31 in honor of Breast Cancer Awareness Month, when Dux Dental will donate up to $7,500 to Barbells For Boobs. For more information, visit the campaign's website.

During the last five years, Bib-Eze for Boob-Eze campaigns have raised thousands of dollars to fight breast cancer.

"We love the Bib-Eze for Boob-Eze campaign because it engages the dental industry in a fun, social way. But most importantly, the campaign is a great cause that recognizes Breast Cancer Awareness Month," stated Stacey Williams, director of sales and marketing for Dux Dental, in a press release. "We are excited to support Barbells For Boobs again this year because it is an organization making a tremendous difference for people who are often overlooked as at risk for breast cancer."

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