New product: Colgate launches new AI toothbrush on Apple.com

2018 01 09 18 56 8716 Colgate Smart Electronic Toothbrush E1 20180109180455

Colgate has launched an electronic toothbrush that uses artificial intelligence (AI) with an app exclusively on Apple.com and in select Apple stores.

The Colgate Smart Electronic Toothbrush E1 uses sonic vibrating technology, sensors, and AI algorithms to measure a how a person brushes in 16 areas of the mouth, according to the company.

The toothbrush uses Bluetooth connectivity, powered by Kolibree, to connect to the new Colgate Connect app. If a user allows, the app can be connected to Apple ResearchKit, which collects healthcare data, including toothbrushing information.

The suggested retail price for the toothbrush is $99.95. The app is available from the Apple App Store at no charge.

The Smart Electronic Toothbrush E1. Image courtesy of Colgate.The Smart Electronic Toothbrush E1. Image courtesy of Colgate.
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