Former 'Real Housewife' dentist features in Colgate initiative

Colgate-Palmolive has launched a new initiative to encourage Latinas to focus on oral health and physical and mental well-being.

Partnering with Karent Sierra, DDS, formerly of the Lifetime TV series "Real Housewives of Miami," and others, the campaign will focus on women's empowerment and creating a healthy lifestyle. Dr. Sierra will share ideas on oral care routines on Colgate's bilingual Twitter account, @Sonrisa Colgate.

Others participating in the six-month campaign are nutritionist Chef Lala and yoga instructor Yudy Arias.

During National Women's Health Week (NWHW), May 8-14, the campaign will host an expert panel discussing empowerment and healthy lifestyles. Consumers are also being encouraged to share a "healthy selfie" on social media using the hashtags #MyColgateSelfie, #NWHW, and #SimplementeSaludable.

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