ADA 2015: Henry Schein launches new catalog with augmented reality

WASHINGTON, DC - Henry Schein Dental has launched its new Equipment & Technology Catalog at the 2015 ADA annual meeting.

The catalog, which includes expanded equipment offerings, practice management software, and digital imaging and CAD/CAM solutions, features augmented reality. Augmented reality is the process of using an external technology, such as a smartphone app, to overlay digital content onto the physical world.

Dental care practitioners can download the Henry Schein Xtra app for free from the Apple App and Google Play stores. Then, practitioners can use the app to hover over pages of the catalog and see animations. The product page animations will launch a tool that allows readers to navigate the content of the catalog.

"Our 2016 Equipment & Technology Catalog is our most comprehensive interactive edition, featuring advanced solutions for helping our customers operate efficiently and deliver high-quality patient care," stated Tim Sullivan, president of the Henry Schein, North American Dental Group, in a press release. "There has never been a better time to focus on the integration of technology in the practice. Digital dentistry is all about delivering quality dentistry faster, allowing more time for patient care."

To view a copy of the catalog, visit the catalog website or call 800-645-6594, prompt 1.

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