Practice Management
The Naked Dentist: Stopping the problem first
November 28, 2017 -- When there's a problem, wanting to take immediate action is a very human reaction. In his return to DrBicuspid.com, Curtis Marshall of Dental Intel offers an example of when taking a step back to analyze the problem and to find actionable solutions led to more patients and a better retention rate for one practice.  Discuss
3 times to ask for a referral
November 8, 2017 -- To attract new patients to your practice, referrals are still the most cost-effective way to obtain these patients, according to Scheduling Institute President Jay Geier. He outlines a strategy that everyone in your office can follow to help your referral numbers grow.  Discuss
ADA 2017: 1st day highlights include projects and new products
October 20, 2017 -- ATLANTA - A busy exhibit hall and full sessions highlighted the first day of the 2017 ADA annual meeting. DrBicuspid.com brings you a look at some of the notable industry projects, clinical sessions, and new products on display at the Georgia World Congress Center.  Discuss
Do's and don'ts for community marketing: Know your neighborhood
October 9, 2017 -- Your dental practice is an integral part of the community. What are you doing to get more involved? By actively participating in your community, you strengthen your patients' relationship to your practice and make new connections with potential patients, notes Dr. Roger P. Levin.  Discuss
U.S. appeals court upholds decision for AAID over Texas board
June 21, 2017 -- A U.S. appeals court has affirmed a lower court's decision in favor of the American Academy of Implant Dentistry (AAID) that the Texas State Board of Dental Examiners' rule on dental specialist advertising is unconstitutional.  Discuss
How to stand out among your competition
June 8, 2017 -- If you bought a fancy new piece of equipment for your practice, how would you describe it to your patients? Would you call it by its technical name and leave it at that? Or would you emphasize all of its cool features and benefits to them? Scheduling Institute President Jay Geier votes for the latter and also recommends applying the same approach to market yourself and your practice.  Discuss
Do's and don'ts for increasing production: Promote cosmetic dentistry
May 22, 2017 -- Spring and summer are great times to promote cosmetic dentistry. Most people will be attending graduations, weddings, reunions, and family gatherings. They want to look their best, especially if it's an important event. Dr. Roger P. Levin offers his tips on how to promote your cosmetic dentistry services in his latest Practice Success tip.  Discuss
Do's and don'ts for the marketing coordinator: Use a marketing calendar
March 6, 2017 -- Do you have a handle on your promotions for the year? Have you started work on practice events for the spring and summer? Use a marketing calendar to help plan your events for the entire year, Dr. Roger P. Levin advises in his latest Practice Success tip. It's a simple tool, but it can have a big impact on your practice.  Discuss
Do's and don'ts for marketing: Set your practice apart, with branding
December 12, 2016 -- Unless your practice is the only one in the community, you're competing with other dentists for new patients. Like it or not, practice success now depends on effective marketing, and the cornerstone of an effective marketing program is a strong brand identity, according to Dr. Roger P. Levin.  Discuss
4 benefits of a strong social media presence
November 3, 2016 -- Between patient care and day-to-day practice operations, social media might easily fall off your list of priorities. However, social media is a power tool, a way to engage patients and present a patient-centric view of your practice, writes Jessica Dahlstrum of Wpromote. She offers four key benefits to having a strong social media presence.  Discuss
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