Gums in recession: Survival guide for tough times
October 3, 2008 -- In his latest Marketing Madness column, marketing expert Richard Gellar offers some advice and tips on surviving these tough economic times.
Want fries with that crown? The art of the sell-up
October 2, 2008 -- How would you like to have another 20% or so in revenue, without much additional effort? You can get that with a technique called the "sell-up," according to marketing expert Richard Geller.
Let's be more than just tooth plumbers
October 1, 2008 -- Dr. Helaine Smith shares her thoughts and views on the many interesting topics that dentists encounter while practicing modern dentistry in her new Second Opinion column, The Mouth Physician.
The secret to advertising through Google
August 26, 2008 -- Patients who find their dentist through the Internet tend to spend more on dentistry. So how can you attract these patients? Marketing expert Richard Geller divulges the secret to advertising your practice with Google.
3 common marketing mistakes -- and how to avoid them
July 25, 2008 -- Setting yourself apart from the competition can make all the difference in a tough economy. Here are some tips on how to create advertising that really works.
Make your patients an offer they can't refuse
June 19, 2008 -- One simple principle can dramatically increase the effectiveness of your advertising: Make an irresistible offer. So argues marketing expert Richard Geller. Properly employed, he says, this approach will get you all the patients you need.
Get patients from your Web site
May 7, 2008 -- A Web site can provide some of the most cost-effective marketing available to a dental practice. Marketing expert Richard Geller offers advanced advice for driving traffic to your site.