Dos and don'ts for social media: Join the online conversation
April 20, 2015 -- Studies have shown that 75% of consumers rely on social media to make purchasing decisions, and 57% of all U.S. adults use Facebook, with 64% of users visiting the site daily. Similarly popular, Twitter accounts for 82% of all social media leads for small businesses. If you decide to use social media, commit to doing it well, Dr. Roger P. Levin notes in his latest Practice Success tip.
How well-trained is your front desk to handle a new patient call?
April 20, 2015 -- In his first column for, practice management consultant Stuart Briefer asks if you are getting enough data from new patients who call your practice. He advocates a well-designed call sheet to help your staff obtain the necessary information.
Second Opinion: Questions we should be asking insurance companies -- Part 1
April 20, 2015 -- Dr. Jason P. Hirsch responds to a recent interview with an insurance company executive in this Second Opinion. He addresses the confusion surrounding the Affordable Care Act and asks if patients are being best served by insurers.
Best practices accounting needed for dental industry
April 17, 2015 -- With total annual revenue of $125 billion in 2014, U.S. dental practices are on a revenue level with AT&T, Hewlett-Packard, and other similar companies. But for all this revenue, too often best accounting practices are missing. Consultant Thomas Climo, PhD, writes that better financial reporting ultimately leads to better practice valuation when it comes time to sell your practice.
And the 'official dentist' is ...
April 15, 2015 -- How do you build trust and name recognition for your practice? In their latest column, the Madow Brothers offer a suggestion that is both unique and cost-effective -- become the "official dentist" of a local organization, sports team, or school.
Dos and don'ts for scripting: Subtle scripting for superior service
April 13, 2015 -- What you say to patients, and how you say it, has a huge impact on customer service and your ability to influence and educate. Detailed scripting can help you and your team interact with patients in powerful ways, according to Dr. Roger P. Levin.
4 reasons you can't ignore staff conflict
April 13, 2015 -- Are unresolved staff conflicts slowly, but surely, undermining your practice and costing you revenue? In her latest column, practice management expert Sally McKenzie reminds you that if you as practice CEO are sensing staff conflict, it's certain that your patients are also.
Are you ready to get naked with Dr. Colorado?
April 8, 2015 -- In his latest Naked Dentist column, Curtis Marshall reveals the true issues that are hampering Dr. Colorado's practice and gets him in shape with data and business intelligence. See how your practice can also benefit from getting naked.
Dentistry must embrace evidence, not CDC report flaws
April 8, 2015 -- In this Second Opinion, Dr. Jason P. Hirsch looks at the recent data brief issued by the U.S. Centers for Disease Control and Prevention's (CDC) National Center for Health Statistics on dental caries and sealant prevalence in children and adolescents. Dr. Hirsch passionately argues that the report's treatment conclusions are flawed and that dentists need to bring evidence-based dentistry into their practice.
Dos and don'ts for patient referrals: Tracking and thanking
April 6, 2015 -- In today's economy, consumers often conduct thorough research, ask their friends and families for recommendations, and consult social media before choosing a dentist. Be sure to track sources of referrals and remember to thank the referrers, Dr. Roger P. Levin advises in his latest Practice Success tip.