Dos and don'ts for the front desk: Shift to cellphone communication
March 30, 2015 -- Most dental practices rely heavily on landline phone systems. Consumers, however, are cutting that cord in their lives. Considering how important it is to contact patients in a timely way, making the shift to cellphone communication with them is imperative, according to Dr. Roger P. Levin.
Give the people what they want!
March 30, 2015 -- What do your patients want when it comes to treatment: decent, better, or best? In their latest column, the Madow Brothers find an insightful twist to an everyday dilemma that will help you serve your patients better -- and best.
5 magic words to reduce stress
March 30, 2015 -- In the first of a two-part series, stress management expert Jen Butler introduces us to five magic words and explains how they can help you find long-term solutions for reducing stress. This week's column covers the first three words: "and," "enough," and "yet."
Second Opinion: Wheel of valuation shows better practice valuation
March 27, 2015 -- In the lively ongoing debate on practice valuation, consultant Thomas Climo, PhD, weighs in with his reply to the two-part series by Tim Lott and colleagues that ran earlier this month. Here, Climo focuses on the wheel of valuation and the importance of the rate of the cost of capital.
The Naked Dentist gets 'inside the muscle'
March 25, 2015 -- In his second Naked Dentist column, Curtis Marshall gets "inside the muscle" of a practice. He continues his examination of a practice in Colorado and looks at why tracking collections is a reactive, rather than a proactive, approach.
5 ideas for a brand makeover for your dental practice
March 25, 2015 -- welcomes Dr. Kenneth J. Wolnik to our site. In this column, Dr. Wolnik offers thoughtful, practical advice on how to get your practice out of its rut with a brand makeover. Maybe you should revisit your marketing strategy or update your website? Dr. Wolnik has five solid ideas to help you today.
Dos and don'ts for time management: Schedule patients more accurately
March 23, 2015 -- If your practice has trouble staying on schedule, your scheduling guidelines probably need to be updated. You and your team may have inaccurate impressions of how long it really takes to treat patients. The solution is to rely on facts, not guesswork or old habits, according to Dr. Roger P. Levin.
A lost patient is found
March 23, 2015 -- What do you do when someone calls your practice and asks a few questions, but he or she just isn't ready to commit to an appointment? Is this patient lost forever? In their latest column, the Madow Brothers show you how to keep these potential patients from slipping through the cracks.
6 ways to improve case acceptance in your practice
March 23, 2015 -- Are you struggling with case acceptance? Practice management expert Sally McKenzie has six tips that can help, from earning your patients' trust to understanding their motivation, using a treatment coordinator, and how and when to follow up.
What dentists can learn from CEOs about marketing
March 19, 2015 -- In the latest excerpt from his book What Dentists Can Learn From Top CEOs, Dr. Roger P. Levin explains how many dentists are held back by a misunderstanding of marketing as a business discipline.