The new report is the result of an exclusive agreement between DTA and DentalMarketIQ (DMIQ) to develop a database of DTA members' sales data and produce market insight reports exclusively for DTA member manufacturers and distributors, according to DTA. Issued monthly and quarterly in a digital format, the report will provide granular market share information by product category, as well as trend insights for merchandise and equipment sold in the U.S., DTA said.

DTA and DMIQ will host a live webinar on July 22 at 1:30 p.m. EDT to discuss the report.