Do's and don'ts for patient relationship-building

By Dr. Roger P. Levin, contributing writer

December 5, 2022 -- The key to increasing production is to create and maintain strong relationships with patients by becoming their friends. People like and trust their friends. When you become friends with patients, they will be more inclined to take your advice and accept treatment.


Form personal bonds with your patients. The best way to retain patients long term and motivate them to accept treatment is to make them feel that they have a valuable relationship with your practice. This will not happen automatically. You and your team members must collect personal facts about patients that you can work into conversations during every appointment. The stronger the connection, the greater your influence.


Don't forget ... there are two sides to a relationship. When forming bonds with patients, remember to share your own story. Don't just learn their interests ... talk about yours and find common interests. Be more than just "the dentist." Be the friend who provides oral healthcare.

Dr. Roger P. Levin is CEO of Levin Group, a leading practice management and marketing consulting firm. To contact him or to join the 40,000 dental professionals who receive his Practice Production Tip of the Day, visit or email

The comments and observations expressed herein do not necessarily reflect the opinions of, nor should they be construed as an endorsement or admonishment of any particular idea, vendor, or organization.

Copyright © 2022

To read this and get access to all of the exclusive content on create a free account or sign-in now.

Member Sign In:
MemberID or email address:  
Do you have a password?
No, I want a free membership.
Yes, I have a password:  
Forgot your password?
Sign in using your social networking account:
Sign in using your social networking