Update your SEO and your website. Can prospective patients find your practice website via search engines? If they can't, it's time to improve your website's search engine optimization (SEO). And if your website's older than 5 years, it should be updated, too. You want potential new patients not only to find your website, but also like what they find. Work with SEO and website experts to improve your site.

Don't ignore your signage. From the outside, is your practice easily identified as a dental practice? Can someone driving by in a car spot your practice? Your outside signage should be well-lit, well-maintained, and highly visible. It should announce who you are to passing motorists and pedestrians.

Roger P. Levin, DDS, is the founder and CEO of Levin Group, the leading dental practice consulting firm in North America. For the complete list of dates and locations where you can attend his latest seminar, visit www.levingroup.com/gpseminars.

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