Image Wisely campaign addresses radiation exposure

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The Radiological Society of North America (RSNA) and the American College of Radiology have joined forces with the American Association of Physicists in Medicine and the American Society of Radiologic Technologists to create the Image Wisely campaign to raise awareness about limiting radiation exposure in adults.

The initiative -- the adult counterpart to the successful Image Gently campaign to limit radiation exposure in children launched in 2008 by the Alliance for Radiation Safety in Pediatric Imaging -- was announced November 29 during the 2010 RSNA meeting in Chicago.

Image Wisely encourages imaging providers to:

The Image Wisely logo. Courtesy of the American College of Radiology.The Image Wisely logo. Courtesy of the American College of Radiology.
The Image Wisely logo. Courtesy of the American College of Radiology.
  • Optimize imaging examinations to use only the radiation necessary to produce diagnostic quality images.
  • Convey the principles of the Image Wisely program to the imaging team to ensure that the facility optimizes its use of radiation when imaging patients.
  • Communicate optimal patient imaging strategies to referring physicians, and be available for consultation.
  • Routinely review imaging protocols to ensure the use of the least amount of radiation necessary to acquire a diagnostic quality image for each exam.

The Image Wisely campaign will initially focus on computed tomography (CT) scans.

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