Clean teeth in 10 seconds? Meet the Amabrush

By Theresa Pablos, DrBicuspid.com associate editor

July 19, 2017 -- Can a device really clean teeth thoroughly in 10 seconds? The creators of the newly developed Amabrush toothbrush think so and are going to put their creation through independent clinical tests to back their claim.

Amabrush mouthpiece with magnetic handpiece and blue toothpaste capsule
The Amabrush mouthpiece with magnetic handpiece and blue toothpaste capsule. All media courtesy of Amabrush.

The premise of the Amabrush is to save users time by cleaning all tooth surfaces simultaneously with soft, vibrating bristles. The device consists of a handpiece, toothpaste capsule, and antibacterial silicone mouthpiece. The public has already contributed more than $1.7 million on crowdfunding website Kickstarter to finish its development.

When asked about the fundraising success, Amabrush Founder and CEO Marvin Musialek said many people find the conventional tootbrushing process annoying.

"Brushing correctly for at least two minutes requires you to be highly concentrated each time you brush your teeth," Musialek told DrBicuspid.com. "We guess that many people don't do that, are not able to do that, or just don't want to do that."

New toothbrushing tool

Three years ago, Musialek began developing the first Amabrush prototypes, iterating through several "clunky" versions of the product. Hady Haririan, DMD, PhD, from the Medical University of Vienna School of Dentistry, was brought on as an advisor a few months later, as Musialek wanted input from a dental practitioner early on. The resulting product is a device that brushes teeth in 10 seconds flat.

“Tools are only as good as the people using them.”
— Marvin Musialek, Amabrush CEO

Amabrush's simultaneous, automatic brushing is why it can reduce toothbrushing to mere seconds, Musialek said. A person using a conventional toothbrush for two minutes will clean each surface for about 1.25 seconds, whereas the Amabrush can clean each surface, including the distal surface of third molars, for 10 seconds, according to the company's website.

However, the Amabrush does not replace flossing, and conventional toothbrushes work well when used properly, Musialek noted.

"It's really hard to compare it to regular toothbrushes, manual or electric, because a toothbrush is just a tool, and tools are only as good as the people using them," he said. "If a person already uses his regular toothbrush in a professional way, then Amabrush will definitely be no better than a regular toothbrush. ... It just replaces the task of a regular toothbrush, in order to make brushing more convenient, less time-consuming, and simply automatic."

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The Amabrush handpiece connects to the mouthpiece magnetically.

Viral Kickstarter campaign

With its 10-second promise, the Amabrush has gone viral. The toothbrush debuted its Kickstarter crowdfunding campaign on July 5 and surpassed its original goal in one hour. So far, 13,000 people have pledged more than $1.7 million to support the tootbrush's final stages of development.

On Kickstarter, the basic Amabrush, which includes a handpiece, mouthpiece, toothpaste capsule, and charger, costs 79 euro ($91.31 U.S.). The first version of the Amabrush will be made in one size with a flexible material that fits most adult mouths and is expected to ship December 2017. The company also plans to develop a smaller version for children older than age 6 with permanent teeth.

Like a regular toothbrush, the mouthpieces are designed to be replaced every three months, with replacements costing 6 euro ($6.93) each. Replacements ship free to the U.S., Europe, and Canada with an optional subscription plan.

The single toothpaste capsules last for more than a month, cost 3 euros ($3.47), and are available in three varieties: extra fresh (blue), whitening (white), and sensitive (rose, without fluoride). The toothpaste is specially formulated because it needs to be more liquid than regular toothpastes, according to the company. Bottles of toothpaste and refillable, reusable capsules also are available.

So far, Amabrush has tested the device internally and externally, including conducting plaque tests. Once the design is finalized, the company intends to conduct a clinical trial with an independent institution, likely shortly after the first batch of the Amabrush hit the market.

Meanwhile, Musialek is confident that the Amabrush can do the job as promised.

"We truly believe that Amabrush can make a difference when it comes to right toothbrushing," he said. "We implemented all of the recommended techniques and methods into our product, in order to stimulate a toothbrushing session that is as perfect as it can be done automatically."

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Copyright © 2017 DrBicuspid.com

Last Updated np 7/18/2017 4:44:11 PM

3 comments so far ...
7/19/2017 1:12:48 PM
Bravo !!! That design is a sure winner. Beat me ( similar concept design ) to the punch. To the winner ( fastest to market ) goes the spoils. Congrats !!

7/20/2017 6:17:08 AM
What a marvelous innovation.
This is the toothbrushing equivalent of Obamacare --
It's almost as good as what we already have, and it costs much more!

7/21/2017 2:39:21 PM
Everyone, please watch the video of the devise in use. What is your impression of it ? Kinda big and clunky looking to me. Also, I don't readily see any vibration or movement of the bristles.  ( makes me wonder if it is as effective as they claim....would want to see a demonstration of effectiveness with disclosing solution ). My prototyped version is a custom made bristled tray made from a set of casts. It can be made much smaller that way ( less clunky ) because it is custom fit to the patients arch form and teeth position. Also, in my version there is no motor necessary as it simple uses the patients opening/closing motion to move the bristles over the teeth. 
All good ideas have starting point onto which modifications and refinements are made. This concept is sound and a great starting point for an improved homecare innovation in dentistry.