Cosmetics
Ex-NFL player announces oral brand partnership
January 8, 2020 -- Former NFL player Rob Gronkowski appeared on "The Kelly Clarkson Show" on January 7 to announce an exclusive partnership between teeth-whitening and oral care company Snow and clear-aligner brand Byte.
SmileDirectClub, Walmart team up to sell new oral care line
January 6, 2020 -- Direct-to-consumer orthodontics company SmileDirectClub is disrupting the industry again, debuting a new, complete line of oral care products that will be sold exclusively at Walmart's more than 3,800 stores and on its website.  Discuss
Salon teeth whitening leaves woman with charred gums
December 6, 2019 -- A woman in Ireland has been left with burned gums and possibly permanent damage following a teeth-whitening treatment at a beauty salon. She may have to undergo a gum graft to fix the botched procedure, according to news reports.  Discuss
WhiteSmile launches LED whitening kit
October 23, 2019 -- WhiteSmile has launched a wireless, rechargeable, and water-resistant LED teeth-whitening kit.
Colgate's Optic White fails to deeply whiten teeth, suit claims
October 18, 2019 -- A Nevada woman has filed a class-action suit against Colgate-Palmolive, claiming that Colgate's Optic White toothpaste is based on "false hope" because it fails to naturally, deeply whiten teeth as advertised.  Discuss
Pain meds don't reduce sensitivity from teeth bleaching
October 10, 2019 -- Anti-inflammatory and analgesic drugs may not prevent tooth sensitivity caused by in-office dental bleaching, according to a new systematic review published in the Journal of the American Dental Association.  Discuss
GSK launches new Sensodyne whitening toothpaste
October 1, 2019 -- GSK Consumer Healthcare has launched a new Sensodyne toothpaste that whitens teeth while limiting sensitivity.
Study: Electric-activated method whitens teeth faster
September 27, 2019 -- Using an electrokinetic flow method to whiten teeth offers a faster, equally effective alternative to other available light-diffusing treatments, according to a study published September 20 in Dental Materials.  Discuss
Violet LED light offers whitening treatment alternative
August 28, 2019 -- Teeth whitening remains a sought-after treatment by patients, but concentrated peroxides are often used in these treatments and may cause tooth damage. Researchers tested whether the use of a violet light-emitting diode (LED) system was a valid alternative for teeth whitening.  Discuss
Whitening may prevent biofilm buildup on restored teeth
August 23, 2019 -- Whitening may prevent biofilm buildup on restored teeth, according to the findings of a new study. Restorations bleached with 35% hydrogen peroxide and 15% carbamide peroxide had significantly lower levels of biofilm than those left untreated.  Discuss
Hot Topic
Do whitening toothpastes live up to the hype?

What should you tell your patients when they ask if whitening toothpastes are effective? Are claims that they remove tooth stains or whiten teeth substantiated? To find out if toothpastes live up to the marketing hype, researchers reviewed the existing literature comparing the effects of whitening and regular toothpastes. Read more.

Conferences
2020 Rocky Mountain Dental Convention
January 23-25
Denver, Colorado United States
Yankee Dental Congress 2020
January 30 - February 1
Boston, Massachusetts United States