Practice Management Sponsored by Dentrix Ascend by Henry Schein One
3 community marketing ideas to try before the end of 2020
October 16, 2020 -- Are you looking for ways to expand your dental practice's marketing reach as you plan for the end of the year and beyond? Dr. Mikaeya Kalantari shares three ways for you to get more involved in your community, as well as reach more potential patients and instruct them on the importance of oral health.  Discuss
How to budget for your dental marketing plan
July 29, 2020 -- Whether you're hiring a professional marketing company or planning to do most of the marketing for your dental practice yourself, you're going to be spending some money on your efforts to bring in new patients. Justin Bosco offers his thoughts on the questions you should be asking to ensure success.  Discuss
AIM Dental Marketing releases market platform
June 19, 2020 -- AIM Dental Marketing has launched a market performance tool called the Dental Marketing Dashboard.
4 marketing approaches to help your dental practice through a recession
April 30, 2020 -- As we continue to make our way in uncertain times, there are things dental practices can do to ensure they continue to thrive in what could be a new normal, writes Dr. Mikaeya Kalantari.  Discuss
4 ways to up your online presence during the COVID-19 crisis
March 30, 2020 -- Getting to work on these four tasks will keep you connected to your profession, boost your online presence, and, hopefully, bring in new patients and strengthen the relationships with the ones you have, writes Dr. Mikaeya Kalantari.  Discuss
The importance of social media during the COVID-19 outbreak
March 19, 2020 -- How should dental practices be using their social media channels to communicate with patients during the coronavirus outbreak? We asked dental social media expert Rita Zamora for advice in this podcast.  Discuss
Are you working the digital triangle?
March 19, 2020 -- It's no news flash that practice marketing has gone digital. But, are you doing it right? You must take advantage of the digital marketing triangle to do it effectively, writes Jonathan Miller and Fred Joyal.  Discuss
Selling in the dental practice is all about relationships
March 11, 2020 -- Until the early part of the 20th century, the word "selling" came with a negative connotation in dentistry. Dentists fooled themselves into thinking that they didn't really "sell" services. They believed that patients somehow magically understood their options and would select, writes Dr. Roger P. Levin.  Discuss
Cracking the Google E-A-T code: How you can increase your website SEO
March 11, 2020 -- Not just another acronym to commit to memory, E-A-T is an acronym that stands for expertise, authority, and trustworthiness. It is also the measuring stick by which all websites with health-related information are assessed, writes Dr. Mikaeya Kalantari.  Discuss
3 tips for marketing teeth whitening on social media
February 6, 2020 -- About 38 million adults used teeth whiteners in 2019, and the market is expected to grow annually. It's time you use patients' quest for bright smiles to grow your practice. Daniel Lewis, the public relations manager for Ultradent Products, shares tips for marketing teeth whitening on social media for your practice.  Discuss
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