Practice Management Sponsored by Dentrix Ascend by Henry Schein One
4 ways to up your online presence during the COVID-19 crisis
March 30, 2020 -- Getting to work on these four tasks will keep you connected to your profession, boost your online presence, and, hopefully, bring in new patients and strengthen the relationships with the ones you have, writes Dr. Mikaeya Kalantari.  Discuss
The importance of social media during the COVID-19 outbreak
March 19, 2020 -- How should dental practices be using their social media channels to communicate with patients during the coronavirus outbreak? We asked dental social media expert Rita Zamora for advice in this podcast.  Discuss
Are you working the digital triangle?
March 19, 2020 -- It's no news flash that practice marketing has gone digital. But, are you doing it right? You must take advantage of the digital marketing triangle to do it effectively, writes Jonathan Miller and Fred Joyal.  Discuss
Selling in the dental practice is all about relationships
March 11, 2020 -- Until the early part of the 20th century, the word "selling" came with a negative connotation in dentistry. Dentists fooled themselves into thinking that they didn't really "sell" services. They believed that patients somehow magically understood their options and would select, writes Dr. Roger P. Levin.  Discuss
Cracking the Google E-A-T code: How you can increase your website SEO
March 11, 2020 -- Not just another acronym to commit to memory, E-A-T is an acronym that stands for expertise, authority, and trustworthiness. It is also the measuring stick by which all websites with health-related information are assessed, writes Dr. Mikaeya Kalantari.  Discuss
3 tips for marketing teeth whitening on social media
February 6, 2020 -- About 38 million adults used teeth whiteners in 2019, and the market is expected to grow annually. It's time you use patients' quest for bright smiles to grow your practice. Daniel Lewis, the public relations manager for Ultradent Products, shares tips for marketing teeth whitening on social media for your practice.  Discuss
How to increase the number of phone calls to your practice
January 30, 2020 -- What is the best, most affordable way to get more phone calls to your dental practice? Practice marketing consultant Mike Pedersen explains what you should focus on to increase your calls and, ultimately, your revenues.  Discuss
Woman sues, claiming dental office sent unsolicited texts
January 24, 2020 -- A woman in Florida is suing a dental practice, claiming it used an automatic telephone dialing system to send her and other patients thousands of unsolicited texts, like "We are open today!" She says the barrage of messages was a nuisance, invaded her privacy, and violated U.S. robocall laws.  Discuss
5 tips to take your practice's social media to the next level
January 13, 2020 -- Social media allows businesses to receive free exposure and build up brand recognition no matter which platform is used. However, many healthcare professionals often tend to lack the know-how or desire to keep up in the world of social media. Dr. Mikaeya Kalantari shares her top five tips for a winning social media strategy.  Discuss
How to blog your way to new patients in 2020
January 2, 2020 -- Blogging should be an essential part of your strategic marketing plan and an addition to your website, according to Dr. James Anderson. He explains the benefits of having a blog and shares some advice on blogging to attract new patients in 2020.  Discuss
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