Use scripts to ensure you're presenting technology well. As with all other communication with patients, you and your team will do better with scripts than without. In preparing them, you'll be able to make judgments about how to translate technical features into patient benefits. Then you can craft simple statements that will impress patients about your technological resources.
Don't think you're done after the first hundred patients. Even with scripts, you'll probably get very tired of talking about your outstanding technology. You have to get over it. Work to maintain your enthusiasm. What seems old to you will be new and impressive to the next patient you see.
Roger P. Levin, DDS, is the founder and CEO of Levin Group, the leading dental practice consulting firm in North America.
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