Dos and don'ts for growing your practice in this economy

By Roger P. Levin, DDS

June 5, 2009 -- How to increase patient referrals

In this tight economy, dentists are looking near and far for ways to grow their practices, but the best source for practice growth is often your current patients. Their friends and family members can become your new patients by following these Practice Success Dos and Don'ts.

Dazzle patients with amazing customer service. Patients should be treated like celebrities. Roll out the red carpet and exceed expectations during every interaction. Remember, the best form of advertising is word of mouth. When you "wow" patients through excellent care and exceptional customer service, they will spread the word about your practice to friends, family members, and co-workers.

Don't be passive. Be proactive and take the initiative. Don't wait for patients to say something nice about the practice. Ask them, "Were you happy with the care and treatment you received?" Opening a dialogue with patients creates opportunities for them to provide referrals and valuable feedback. More patient referrals mean more production and more growth.

Copyright © 2009

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