Do's and don'ts for feedback: Create an environment where feedback is welcome

By Dr. Roger P. Levin, contributing writer

January 27, 2020 -- Whether from patients or team members, constructive feedback can help you increase efficiency, profitability, and career satisfaction. But if you react defensively or ignore suggestions for improvement, you'll eventually be cut off from this invaluable resource. Dentists should always make sure that both their patents and staff know that you value their opinions.


Give credit to patients for improvements based on their suggestions. If you're making changes based on patient feedback, let patients know that you're responding to -- and appreciate -- their suggestions. This will demonstrate that you value their opinions highly and will also encourage them to offer more improvement ideas.


Don't react defensively to unfavorable social media reviews. The age-old advice to pause and take a deep breath before responding in confrontational situations certainly applies here. The best way to address negative publicity is with positive publicity. Encourage satisfied patients, especially the ones more savvy about social media, to post their comments in the right places. This can offset the occasional negative comment.

Roger P. Levin, DDS, is the CEO of Levin Group, a leading dental management consulting firm, and one of the most sought-after speakers in dentistry. Dr. Levin has authored 65 books and more than 4,000 articles on dental practice management and marketing. You can sign up for the Levin Group Tip of the Day.

The comments and observations expressed herein do not necessarily reflect the opinions of, nor should they be construed as an endorsement or admonishment of any particular idea, vendor, or organization.

Copyright © 2020

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