The company plans to use the funding to open a new location in Seattle and another in Chicago early in 2020. Currently, it operates two locations in San Francisco, and it anticipates more in the U.S. by the end of 2020.
The startup, which provides clear aligners, uses licensed orthodontists to treat patients. During the initial visit, a patient undergoes a panoramic scan and 3D imaging to confirm treatment plans. Then, the patient moves forward with appropriate treatment. This approach differs from that of SmileDirectClub, a leading competitor that doesn't scan patients' teeth prior to treatments.
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