Nearly 54% of respondents had at least one concern that would cause them to change dentists. The primary factor was a dentist being out of network, according to DentalInsurance.com, an online marketplace for dental plans.
The survey also highlighted the following:
- Women were more likely than men to state that a dentist being out of network was a reason to change (34.1% compared to 26.5%).
- Women were more likely than men to change dentists due to criticism from their dentist regarding their teeth and oral health (14.3% compared to 7.1%).
- Women were more likely than men to switch dentists to cut costs (12.6% compared to 8.3%).
The survey also revealed that patient sensitivity to price was highest in the Western U.S. and lowest in the Midwest. Surprisingly, only 7.5% of respondents cited lack of sedation in dental procedures as a reason for changing dentists.
"Many dental practices are still suffering from the lower patient volume and lost revenue caused by the COVID-19 pandemic, making customer retention all the more important for their financial stability," survey analyst Kev Coleman said in a statement. "The results of this nationwide survey provide an important guide for dentists' efforts to keep their existing clients."
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