New product: Crest adds new toothpaste line for sensitive gums

August 6, 2019 -- Procter & Gamble brand Crest has launched its new line of toothpastes designed to help relieve gum sensitivity.

Crest Gum and Sensitivity toothpastes. Image courtesy of Crest.

The Crest Gum and Sensitivity toothpastes help block dentin tubules from food and beverages that can cause sensitivity, such as ice cream or hot coffee, the company noted. The toothpaste begins working immediately and provides sensitivity relief at the gumline after three days of use.

The toothpaste comes in three varieties: All Day Protection, Gentle Whitening, and Refreshing Mint. All formulas contain stannous fluoride.

The toothpaste first debuted at the California Dental Association's 2019 CDA Presents meeting in Anaheim, CA, in May.

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