The collection emphasizes the beauty side of oral healthcare and includes seven new products:
- Oh So Dazzling whitening toothpaste
- Later, Stains! foaming antistain mouth rinse
- It's Lit overnight whitening wand
- CO. Worker rechargeable electric toothbrush
- SuperNova rechargeable at-home teeth whitening kit, which includes the It's Lit overnight whitening wand and Colgate's SuperNova LED device
- CO. to Go anticavity toothpaste tabs with fluoride
- TLC manual toothbrush
CO. by Colgate is only available at Ulta Beauty, Ulta.com, and CO.Colgate.com, the company said. Colgate also intends to build a donation model into the brand but did not immediately release details.
CO. by Colgate. Image courtesy of Colgate.
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