Colgate launches new oral beauty and care collection

By DrBicuspid.com staff writers

March 23, 2021 -- Colgate-Palmolive has launched a new oral beauty and care collection called CO. by Colgate.

The collection emphasizes the beauty side of oral healthcare and includes seven new products:

  • Oh So Dazzling whitening toothpaste
  • Later, Stains! foaming antistain mouth rinse
  • It's Lit overnight whitening wand
  • CO. Worker rechargeable electric toothbrush
  • SuperNova rechargeable at-home teeth whitening kit, which includes the It's Lit overnight whitening wand and Colgate's SuperNova LED device
  • CO. to Go anticavity toothpaste tabs with fluoride
  • TLC manual toothbrush

CO. by Colgate is only available at Ulta Beauty, Ulta.com, and CO.Colgate.com, the company said. Colgate also intends to build a donation model into the brand but did not immediately release details.

CO. by Colgate
CO. by Colgate. Image courtesy of Colgate.

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