Philips receives Cuspies award at Chicago Midwinter

By Theresa Pablos, editor in chief

March 14, 2022 -- Philips received the Cuspies award for Best New Consumer Product for its Philips Sonicare Power Flosser at the 2022 Chicago Dental Society Midwinter Meeting, which was held February 24-26 at the McCormick Place convention center.

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Best New Consumer Product: Philips Sonicare Power Flosser, Philips.

The company expanded its oral healthcare line with the Philips Sonicare Power Flosser, which it showcased at the ADA's SmileCon meeting in October. The flosser features an X-shaped nozzle design and a 90-second deep clean mode.

The water flosser is branded as a tool to help patients who haven't had success with traditional flossing. The Sonicare Power Flosser can reportedly cover more tooth surface than competing products, and it features a brief pause to indicate when it's time to move to the next tooth or section.

"Philips is honored to have been selected by both consumers and dental professionals for the DrBicuspid Cuspies award," said Rick Peterson, senior marketing director. "At Philips Oral Healthcare, it is our mission to partner with dental offices of all sizes and deliver innovative solutions that enable optimal patient health outcomes and practice growth. We are extremely pleased that the Philips Sonicare Power Flosser delivers on this mission and are thus encouraged to continue driving breakthrough innovation."

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