P&G's Crest debuts enamel-rehardening toothpaste

By DrBicuspid.com staff writers

March 30, 2022 -- Procter & Gamble's (P&G) Crest has launched Crest Densify, a toothpaste that is designed to rebuild tooth density by remineralizing enamel.

In addition to strengthening teeth by rehardening enamel, the toothpaste prevents future decay by creating 24-hour protection against density loss when used twice daily, according to the company.

In March, Crest Densify will be available at select retailers, followed by U.S. distribution.

Crest Densify.
Crest Densify toothpaste. Image courtesy of Crest.

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