Michael Norton.
Norton has more than 20 years of experience in the dental device industry and has been an active member of the Dental Trade Alliance (DTA), according to P&R.
As general manager, he will work to ensure the company provides dental suppliers with tools that can help them navigate the "new normal," as well as oversee DentalMarketIQ's data partnership with the DTA.
His appointment was effective January 1.
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