Premier Dental's 4-in-1 oral care system Izzo takes its inspiration from the dental office while applying aesthetic elements from the luxury beauty industry. The result is a teeth cleaning and gum care kit that feels like a fresh take in a crowded category.
"We did not want to just develop a toothbrush. There are 25 million toothbrushes on the market," Premier Dental President and CEO Julie Charlestein said in the video. "We wanted to develop a system that would work in conjunction with the professional to elevate the layperson's oral care. And that's what this does."
The kit features a toothbrush with an oscillating brush head, a prophy head and enamel polishing, an interdental cleaner modeled like a scaler, and a compact sanitizer that zaps bacteria in three minutes.
Watch the video below to see Charlestein explain the kit and share the rationale for the company's unique approach to patient oral health.
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