Dos and don'ts for promoting your services

By Roger P. Levin, DDS

August 3, 2009 -- Expanding and promoting your service mix is vital to your growth

The service mix represents one of the best ways to increase your practice production while making dentistry productive, profitable, and enjoyable. Cosmetic dentistry, for example, represents one of the strongest elective services that will experience a natural growth in the future. All practices should take advantage of this trend. Identify the right service mix for your particular practice. Then, present cases and schedule appropriately to make it a reality.

Develop models with the ideal service mix. Levin Group recommends developing a model of 50% basic dentistry and 50% in higher-level procedures, including comprehensive and elective dentistry. We can further break down the model by recommending that at least 20% to 22 % of practice revenue be in elective services.

Don't group procedures arbitrarily. Group them according to services offered. Once arbitrary grouping becomes the norm, it is extremely difficult to change. From that point on, the schedule becomes -- and remains -- inefficient. This undercuts your goal of increasing elective treatment.

Copyright © 2009

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