Create a business culture. Your practice is a business. Communicate this concept to your team. Help them understand that your goal as a practice is not only to provide excellent dental care to patients but also to do it in a cost-effective, efficient, and professional manner. Succeeding in today's highly competitive dental economy requires a more business-savvy team than in previous years.
Don't forget to make business learning a priority. As a dentist, you continually learn and sharpen your clinical skills so that you can always provide the best possible care for patients. As the practice CEO, you need to take a similar approach to the business side of your practice. Learn as much about the business of dentistry as possible through articles, courses, and seminars. In the new, more challenging dental economy, the term continuing education has a broader meaning than ever before.
Roger P. Levin, DDS, is the CEO of Levin Group, a leading dental management consulting firm, and one of the most sought-after speakers in dentistry. Dr. Levin has authored 65 books and more than 4,000 articles on dental practice management and marketing. You can sign up for the Levin Group Tip of the Day.
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