Case Study: Cercek Dental sets its practice apart with Weave


April 27, 2021 -- Challenge: Maintaining steady, profitable growth while providing patients with a one-of-a-kind dental experience.

“Since we can bill patients directly through text, we save a huge amount of time billing them as soon as their balance is available, rather than spending three days a month billing in bulk.”
— Cambria, office manager

Reno, NV-based Cercek Dental offers an increasingly uncommon old-school, patient-centric experience.

The practice knows when its patients are about to graduate college, when their birthdays are, and when they're due to add another member to their family. And as a woman-owned practice with an all-female staff, Cercek Dental offers a unique atmosphere that sets it apart.

New patients (many of whom had not-so-great dental experiences in the past) often report that it's the best experience they've ever had.

Cercek Dental uses Weave to boost its online presence and simplify patient payments. With Weave, the practice has been able to keep up -- and even accelerate -- its steady, profitable growth. This year, the team is moving into a location twice as large as the previous office!

"Weave Payments has replaced the majority of our monthly billing statements," said Cambria, the office manager at Cercek Dental. "And since we can bill patients directly through text, we save a huge amount of time billing them as soon as their balance is available, rather than spending three days a month billing in bulk."

$100K collected through text, $135K+ processed in-office, full schedule, and 100+ Google reviews

More convenient and effective payments

Cercek Dental uses Weave to process both in-office payments and balances collected after the patient's appointment. All payments are processed with the exact same rates and fees across card and payment types, reducing the headache of decoding traditional merchant statements. Patients also love the ability to tap their card to the credit card terminal -- no inserting or swiping necessary!

For balances that need to be collected after a patient leaves the office, Cercek Dental uses Weave's Text to Pay feature. Rather than sending out more than 100 physical statements a month, the practice simply texts patients a link to make a payment on their outstanding balance.

Previously, Cercek Dental needed to spend two to five days each month printing out, double-checking, and mailing statements (around 20 staff hours). Now, the practice simply sends payment requests to patients as soon as their insurance comes through.

What used to take days can now be done in a moment as a patient's record is updated, proving that more payment options can help small businesses like Cercek Dental collect more outstanding balances, faster.

Cercek Dental sets their practice apart with Weave animated gif

Making Reno aware of great dentistry

“When we started with Weave, we had five Google reviews. Now we're at over 100. It's played a huge role in our ability to keep a full schedule and acquire new patients.”
— Cambria, office manager

Patients have always received a great experience at Cercek Dental. But before the practice started using Weave, the only way potential new patients in Reno would know that is by word of mouth.

With only five reviews on Google, it wasn't clear what sort of experience patients were getting.

Then the practice started using Weave to invite every patient to share his or her experience on Google or Facebook. Now Cercek Dental has over 100 reviews -- with an average of five stars! Online reviews have become the primary way for new patients to find the practice -- a big part of the reason for its continued growth.

"When we started with Weave, we had five Google reviews. Now we're at over 100," Cambria said. "It's played a huge role in our ability to keep a full schedule and acquire new patients."

Interested in learning more about Weave? See a demo this month and get a $50 Amazon gift card!


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