E-mail: The best way to reach out to patients
January 28, 2009 -- If you are not collecting your patients' e-mail addresses and using them -- daily -- to market your practice, you are missing one of the best marketing opportunities around, says Richard Geller in his latest Marketing Madness column.  Discuss
Ask Marty: I want to incorporate a camera into my practice. What should I be looking for?
January 26, 2009 -- A: Incorporating imaging into your office is a great idea. Images allow for better education of your patients and understanding of the treatment needed.  Discuss
It's time to expand our aesthetic horizons
January 23, 2009 -- In her latest column, Dr. Helaine Smith -- aka The Mouth Physician -- encourages the dental community to move beyond crowns and delve into the wonderful world of inlays and onlays.  Discuss
Umm ... brush??!!
January 20, 2009 -- In his first Laughing Gas column, dentist and comedian "Jimmy Earll" takes a serious look at the caries management by risk assessment (CAMBRA) model and what some patients claim are genetically "soft teeth."  Discuss
Ask Marty: If you were going to invest in a new radiography system for your office, what would be your contenders and why?
January 19, 2009 -- A: The first decision is based on needs. Do you have a fully functional panorex? If you do, then you may want to consider starting with a phosphor plate scanning system, such as ScanX or DentOptix.  Discuss
How to maintain a grin when the economy caves in
January 15, 2009 -- Feel like you need a recession (or depression) survival kit? In his latest Marketing Madness column, Richard Geller offers three tactics for growing your practice when the going gets tough.  Discuss
Ask Marty: Digital caries detectors: How accurate are they? Should I get one?
January 9, 2009 -- A: A digital caries detector is more accurate in detecting caries than an explorer. Some dental schools no longer recommend the use of an explorer at this time for caries examination, preferring instead to try and remineralize an incipient carious lesion.
The pros and cons of owning a Cerec
January 7, 2009 -- After two years of Cerec ownership, Dr. Helaine Smith says the rewards are well worth the challenges. She cautions, however, that despite what the sales people may tell you, CAD/CAM technology does not automatically boost your practice's profitability.  Discuss
Word of mouth home page
January 7, 2009 -- This is the brief of the word of mouth home page
Why live-patient courses are essential
December 30, 2008 -- Patients these days are well-informed -- and critical, writes Dr. Helaine Smith in The Mouth Physician. If you don't satisfy them, you may even end up in court. That's why it's essential to study the latest techniques at live-patient courses where communication is part of the lesson.  Discuss