Are word mistakes losing you cases?
December 15, 2008 -- If you know what trigger words to avoid, you can communicate far more effectively, get much higher case acceptance, and create a much better experience for your patients, says marketing guru Richard Geller in his column, Marketing Madness.  Discuss
Time to reconsider the full-mouth series?
December 12, 2008 -- A recent demonstration of radiology software in Japan begs the question: If you reduce the number of images in a full-mouth series and thus decrease patient dose, is too much diagnostic data lost? In his latest Talking Pictures column, Dr. Allan Farman offers his perspective.  Discuss
In defense of cosmetic dentistry
December 8, 2008 -- There's nothing unethical about making teeth look better, argues Dr. Helaine Smith in her column, The Mouth Physician. Restoring appearances can also mean restoring strength. One key is paying proper attention to occlusion.  Discuss
Direct mail and e-mail: Does the 'campaign effect' really work?
December 4, 2008 -- Can repeated direct mails and e-mails to the same prospect list effectively build your business? In his latest Marketing Madness column, Richard Geller outlines how the "campaign effect" works and how it can work for you.  Discuss
Congress highlights oral imaging in Asia
December 2, 2008 -- While many issues in diagnostic imaging are common to dentists around the world, Asia is a leader in adopting high-end systems into their dental schools.  Discuss
Attention to detail a must for good digital images
November 28, 2008 -- Does anyone really believe that a periapical image that is short of the apex is acceptable? But getting a good periapical image with a rigid digital sensor is not as easy as with traditional film.  Discuss
How much is a patient worth? Part II
November 21, 2008 -- By calculating how much money each patient brings in, you can know how much to spend on advertising, says marketing guru Richard Geller in his column, Marketing Madness. The problem is that each patient becomes more expensive to acquire than the last.  Discuss
Social media are becoming vital to dentistry
November 18, 2008 -- From blogging to videos and e-books to social networks on the Web, dentists must embrace the new social media if they want to maintain an active practice, writes Dr. Helaine Smith in her column, The Mouth Physician. She's already using such tools in her own work.  Discuss
How much is a patient worth? Part I
November 11, 2008 -- One of the most basic decisions in your practice may be how much to spend in order to attract new patients, says marketing guru Richard Geller in his column, Marketing Madness. To answer that question, you need to know how much revenue a patient will bring in.  Discuss
When it comes to implants, you gotta go 3D
November 10, 2008 -- In his latest Talking Pictures column, Dr. Ted Parks explains why using 3D imaging is the way to go when it comes to implant placement.  Discuss