Direct mail and e-mail: Does the 'campaign effect' really work?
December 4, 2008 -- Can repeated direct mails and e-mails to the same prospect list effectively build your business? In his latest Marketing Madness column, Richard Geller outlines how the "campaign effect" works and how it can work for you.  Discuss
Congress highlights oral imaging in Asia
December 2, 2008 -- While many issues in diagnostic imaging are common to dentists around the world, Asia is a leader in adopting high-end systems into their dental schools.  Discuss
Attention to detail a must for good digital images
November 28, 2008 -- Does anyone really believe that a periapical image that is short of the apex is acceptable? But getting a good periapical image with a rigid digital sensor is not as easy as with traditional film.  Discuss
How much is a patient worth? Part II
November 21, 2008 -- By calculating how much money each patient brings in, you can know how much to spend on advertising, says marketing guru Richard Geller in his column, Marketing Madness. The problem is that each patient becomes more expensive to acquire than the last.  Discuss
Social media are becoming vital to dentistry
November 18, 2008 -- From blogging to videos and e-books to social networks on the Web, dentists must embrace the new social media if they want to maintain an active practice, writes Dr. Helaine Smith in her column, The Mouth Physician. She's already using such tools in her own work.  Discuss
How much is a patient worth? Part I
November 11, 2008 -- One of the most basic decisions in your practice may be how much to spend in order to attract new patients, says marketing guru Richard Geller in his column, Marketing Madness. To answer that question, you need to know how much revenue a patient will bring in.  Discuss
When it comes to implants, you gotta go 3D
November 10, 2008 -- In his latest Talking Pictures column, Dr. Ted Parks explains why using 3D imaging is the way to go when it comes to implant placement.  Discuss
Dentists should follow Paul McCartney's lead
November 6, 2008 -- Paul McCartney has passion for what he does and it shows in every way. Dentists should follow his example by being passionate about their profession and continuing to learn, says Dr. Helaine Smith in her column, The Mouth Physician.  Discuss
DICOM: A must for diagnostic integrity
November 5, 2008 -- To protect the diagnostic imaging data of patients and the practitioner from being the captive client of a single vendor, dentists should use a standard image file format that can interoperate with any practice management system. Fortunately, such a standard already exists: the ISO-referenced DICOM format.  Discuss
Guilt: The hidden reason patients quit
November 3, 2008 -- You can easily make patients feel so guilty they quit your practice, says marketing expert Richard Geller in his column, Marketing Madness. You may not even know you're doing it.  Discuss