Thought Leaders in Dentistry

How to blog for new patients
April 21, 2009 -- In his latest Marketing Madness column, Richard Geller discusses how to create a blog, what should be in it, and how to create articles in five minutes per day even if you have no time.  Discuss
In defense of third-molar extractions
April 13, 2009 -- The dental community needs to stop perpetuating the public's perception that dentists are trying to scam them by performing unnecessary procedures, Dr. Helaine Smith says in her latest The Mouth Physician column.  Discuss
Ask Marty: Which digital intraoral camera do you prefer?
April 13, 2009 -- A: This is always one of my favorite questions because usually the answer is very straightforward.  Discuss
What's in a domain name?
April 10, 2009 -- Choosing a domain name for your practice should be a simple decision that enhances your online presence. But choosing the wrong one can cost you.  Discuss
Confusion to ourselves ...
April 8, 2009 -- What's in a name? A lot, apparently, when it comes to what we should be calling cone-beam CT. In his latest Talking Pictures column, Dr. Allan Farman questions the rationale behind recent efforts to more precisely describe this imaging modality.  Discuss
Ask Marty: Is the Nomad handheld x-ray unit safe, and how easy is it to use?
April 6, 2009 -- A: We have been using a Nomad (Aribex) handheld x-ray unit in my office for a few years now. My staff loves it so much that we recently acquired the Nomad Pro as well.  Discuss
The dos and don'ts of e-mail marketing
March 30, 2009 -- Want to learn how to build relationships with hundreds, even thousands, of prospective patients -- at almost no cost? Read Richard Geller's latest Marketing Madness column.  Discuss
Staff raises? This year? Absolutely
March 27, 2009 -- Yes, we're in a recession. And for many of us, those empty chairs are causing some sleepless nights. But rather than tightening our belts, now is the time to invest -- in our dental teams.  Discuss
Georgia joins battle against teeth-whitening kiosks
March 25, 2009 -- Businesses that operate teeth-whitening kiosks run by nondentists in malls and other locations have been fighting legal battles across various states.  Discuss
Ask Marty: What are my choices for going digital with my panoramic system?
March 23, 2009 -- A: This same dilemma occurred in my office. You can stop taking panoramic radiographs, but that does not help if you need that type of radiograph on a routine basis. Some panoramic machines can be retrofitted to accept a digital sensor to capture the radiographs.  Discuss