Thought Leaders in Dentistry

3 common marketing mistakes -- and how to avoid them
July 25, 2008 -- Setting yourself apart from the competition can make all the difference in a tough economy. Here are some tips on how to create advertising that really works.  Discuss
Make your patients an offer they can't refuse
June 19, 2008 -- One simple principle can dramatically increase the effectiveness of your advertising: Make an irresistible offer. So argues marketing expert Richard Geller. Properly employed, he says, this approach will get you all the patients you need.  Discuss
Get patients from your Web site
May 7, 2008 -- A Web site can provide some of the most cost-effective marketing available to a dental practice. Marketing expert Richard Geller offers advanced advice for driving traffic to your site.  Discuss