Thought Leaders in Dentistry

Guilt: The hidden reason patients quit
November 3, 2008 -- You can easily make patients feel so guilty they quit your practice, says marketing expert Richard Geller in his column, Marketing Madness. You may not even know you're doing it. Read More
Dentists must fight superhygienist law
October 30, 2008 -- By failing to block the creation of a "midlevel practitioner" in Minnesota, organized dentistry has allowed the profession to become degraded, says Dr. Helaine Smith in her column, The Mouth Physician. The law will exploit, rather than help, the underserved, she argues. Read More
Cone-beam CT adds new responsibilities for dentists
October 29, 2008 -- Without a doubt, 3D images from dedicated maxillofacial cone-beam computed tomography (CBCT) systems will revolutionize the way advanced dental procedures are conducted. Read More
Peking University opens world-class stomatology facility
October 27, 2008 -- Multislice CT, cone-beam CT, ultrasound, state-of-the-art clinical stations -- this new school in Beijing is a dental student's dream. Read More
3D versus 2D imaging: It's hard to go back
October 24, 2008 -- In his latest Talking Pictures column, Dr. Ted Parks says that knowing what he knows now about the power of 3D imaging, it's sometimes difficult to base a clinical decision on 2D imaging. Read More
Can the ADA do more to educate the public?
October 21, 2008 -- Many patients don't understand the importance of oral health, and the ADA is not doing enough to educate the public, says Dr. Helaine Smith in her latest The Mouth Physician column. She argues that the organization could run more public service ads. Read More
Selection criteria: One size does not fit all
October 20, 2008 -- There is no such thing as a good photon -- trite but true. As dental professionals, we are the steward of our patient's exposure to dental diagnostic x-rays. Read More
Advertising to make money in today's recession
October 20, 2008 -- In his latest Marketing Madness column, Richard Geller notes that the natural impulse in tough times like these is to cut back on advertising. But this may be precisely the moment when you need to increase your advertising budget. Read More
Let kids eat Halloween candy
October 10, 2008 -- As Halloween approaches, Dr. Helaine Smith explains in her column, The Mouth Physician, why it's OK for kids to enjoy candy on this special holiday. Read More
Cheap postcards get high-end patients
October 10, 2008 -- In his latest Marketing Madness column, marketing expert Richard Geller discloses the five secrets of successful postcard direct mailing. Read More