World Oral Health Day: Help the world 'Smile for Life' March 20, 2015 -- On World Oral Health Day, Dr. Chedly Vincent of Aspen Dental issues a call to action to improve oral health around the world. She shares her own experience in Haiti, and believes if dental professionals work together, there's no telling the difference they can make.
What dentists can learn from CEOs about marketing March 19, 2015 -- In the latest excerpt from his book What Dentists Can Learn From Top CEOs, Dr. Roger P. Levin explains how many dentists are held back by a misunderstanding of marketing as a business discipline.
Green tea serves as useful adjunct to perio therapy March 19, 2015 -- Green tea should be added to dentifrices as an active ingredient for managing periodontal disease, recommend the authors of a new study in the International Journal of Dental Hygiene. They found it to be a beneficial adjunct to nonsurgical periodontal therapy.
Sheri's Solutions: Flexible scheduling March 18, 2015 -- In her latest Sheri's Solutions, Dr. Sheri Doniger examines her long-standing policy of offering Saturday hours twice a month. Her reasoning goes beyond just patient convenience, as she also receives more referrals to her practice.
OHSU settles dental negligence claim for $950K March 18, 2015 -- Oregon Health & Science University (OHSU) has agreed to pay $950,000 to settle a medical negligence lawsuit after a dental resident permanently damaged a woman's mental nerve while trying to extract an ankylosed primary tooth.
IADR 2015: Dentists underestimate patients' desire for sedation March 17, 2015 -- BOSTON - Dentists overestimate patients' anxiety about dental treatment but underestimate their desire for sedation and general anesthesia, according to a presentation on March 13 at the International Association for Dental Research (IADR) 2015 General Session.
Smile Magic dental clinics agree to $4.5M settlement in Texas Medicaid fraud case March 17, 2015 -- Four clinics of Texas' Smile Magic chain have agreed to pay $4.5 million to settle Medicaid fraud charges. The whistleblower lawsuit claimed the clinics used paid recruiters to target parents in grocery store parking lots and at bus stops with offers of money and gift cards to bring their kids to the clinics.
Dos and don'ts for marketing: Attract new patients with your website March 16, 2015 -- Most dental practices have websites now, but many of them fail to take advantage of their potential for attracting new patients. The impression your website creates will probably make the difference between receiving a call for an appointment and never hearing from a prospective patient, according to Dr. Roger P. Levin.
We don't. We can't. We won't. Sorry. March 16, 2015 -- How does a restaurant not serving coffee impart a lesson for your practice? In their column, the Madow Brothers offer some advice on how to keep your customers happy and grow your business.