Dos and don'ts for insurance: Make dental insurance an easy subject

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Insurance is a complex issue for patients and practices alike. Due to the number of plans, contract variations, predetermination procedures, and patient questions, dental insurance can use up a great deal of administrative time in a practice. However, insurance is part of the landscape of dentistry. The better a practice handles insurance issues with its patients, the more trust patients will have in the practice.

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Offer to help with patient concerns about insurance. Educate all current and new patients about their insurance and key insurance stipulations. Because patients are concerned with out-of-pocket expenses, your office might discuss such topics as maximum allowable benefits, percentage of coverage for varying services, predetermination factors, filing of insurance, co-payments, and covered and noncovered services.

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Don't leave patients to figure things out on their own. Dental insurance coverage is a source of anxiety for many people. By distancing themselves from the issue and pushing patients to talk to their insurance company instead, practices lose a valuable opportunity to build trust with patients. Don't ignore insurance and wait to clean up the messes later.

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