Netsertive targets dentistry with online marketing tool

Technology advertising company Netsertive has launched a dedicated dental industry offering to help dental practices reach local consumers and attract new patients in a competitive marketplace.

Netsertive's technology platform, which has been tested in other similar industries, specifically addresses the needs of local practices, helping them reach new patients and promote their practices with previously unavailable local targeting ability, the company said in a press release.

Netsertive helps local dental practices -- and their specialty product manufacturers -- to more efficiently transform online discovery into qualified appointment requests.

Netsertive's system continually refines its proprietary knowledgebase for each dental practice, delivering search advertising as well as co-branded online display advertising because it is data-driven and responsive to the specific industry dynamics, the company said.

Netsertive has hired Samantha Strain to lead business development efforts in the dental market. Strain has over eight years of experience in the wholesale, technology and equipment sector within the dental industry. Additionally, she founded a social and professional community for women dentists called Dental Divas, which offers a password-protected website where dentists can create profiles and share best practices and peer-to-peer advice.

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