Sesame debuts social media contest platform

Sesame Communications has launched Sesame Sweepstakes, a contest and sweepstakes service that runs online patient promotions for practices using Facebook and other social networks.

Sesame Sweepstakes is designed to help practices grow their social media community through word of mouth referrals, extending their reach to their patients' social media circles to help their practice connect with new prospective patients, according to a company press release.

The Sesame platform manages the details of the campaign, including compliance with Facebook guidelines, local and state regulations, promotional email blasts and newsletters to existing patients, campaign-designed landing pages, and capturing of entrant contact details, the company noted.

A practice can follow the progress of its campaign with detailed reporting on all entrants, including entrants' call requests. The service also includes a Facebook recommendation plugin, allowing practices to collect and group their recommendations into one location.

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