Ormco overhauls rewards program

Ormco has overhauled its Ormco Loyalty Rewards Program to reflect improvements that allow members to earn points that never expire.

Now called Ormco Lifetime Rewards, the program also enables participants to accumulate points for purchases through Allesee Orthodontic Appliances (AOA), Ormco's laboratory for customized orthodontic appliances.

In addition, the program will soon feature a number of non-Ormco products, including CaviWipes from TotalCare and HiRes 2 loupes from Orascoptic, while also providing savings for the Gendex GX DP-700, i-CAT FLX, and i-CAT Next Generation.

The Ormco Lifetime Rewards program is available to qualified Ormco customers, new and existing, in the U.S. and Canada. Enrolled members can redeem points at any time on hundreds of Ormco products, or put them toward select seminars and continuing education courses. In the future, members may also choose to use points on vouchers and discounts from Ormco's sister companies.

An online dashboard helps clinicians track points earned and spent, and assess how rewards are impacting practice savings, according to the company.

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