Beam Technologies launches new connected, sonic toothbrush

Beam Technologies has launched its new Beam Brush, a connected, sonic toothbrush, for an introductory price of $29.

Beam is a platform that uses a toothbrush and iOS devices to connect consumers to the dental goods and services they need. Beam helps to make each level of the dental service chain accessible and cost-effective, according to the company.

The Beam toothbrush comes in three colors (blue, pink, and chartreuse) and features Bluetooth 4.0 and sonic power technology that can be dynamically controlled to the user's preference.

Beam uses the latest technology on Apple devices to make the Beam app automatically pull up as soon as the user presses the "on" button and begins brushing. Users just unlock their phone and their selected brushing experience will launch and take over the screen for the duration of the brushing.

Users can choose between three options while they brush: a game that is played on the app while using the toothbrush as a controller; an aggregated feed of popular social content from Instagram, YouTube, Vine, and more; or an interactive two-minute timer. Users can complete challenges and earn stars that convert into real-world prizes.

Beam users can also enable automatic refills of replacement heads, so new brush heads are shipped directly to their home when they are needed.