New product: Colgate launches bacteria-fighting toothpaste

2018 11 28 18 16 9865 Colgate Total Sf 20181128185501

Colgate-Palmolive has introduced a bacteria-fighting version of its Colgate Total toothpaste.

Colgate TotalSF contains a new stannous fluoride formula that is stabilized by zinc phosphate. This allows the product to reduce the overall bacterial amounts in the mouth while protecting against attachment and regrowth, according to the company.

The product was in development for more than 10 years and is the subject of almost 30 patents, Colgate-Palmolive noted.

Colgate TotalSF toothpaste. Image courtesy of Colgate-Palmolive.Colgate TotalSF toothpaste. Image courtesy of Colgate-Palmolive.
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