Week in Review: Branding dos and don'ts; ACA survives; hand-washing as infection control

Dear DrBicuspid Member,

In the new competitive dental economy, dentists who recognize the importance of promoting their practice strengths will gain the advantage and see their production and income multiply, according to Dr. Roger P. Levin. As CEOs, dentists are ultimately responsible for protecting and enhancing the practice's brand -- essentially the image of the business and everything associated with it.

The Patient Protection and Affordable Care Act (ACA) has survived another U.S. Supreme Court test, with a 6-3 vote on Thursday allowing the federal government's online health insurance exchange to continue. Read our report here.

Washing your hands -- it's a ritual you do so often, you probably don't think much about it anymore. However, skimping on the basics could be costing your practice patients, according to a presentation at the 2015 Academy of General Dentistry (AGD) meeting in San Francisco. Read more here.

Matthew Krieger, DMD, a private practitioner in New Jersey who runs a dental coaching program, explained at the recent AGD meeting how he collects more than $1 million annually by sticking to some fundamental strategies. Read more here.

Between last week's news from the state of New York concerning Aspen Dental and this week's U.S. Supreme Court decision, this is going to be seen as a key time in the practice of dentistry, with far-reaching effects. What are your thoughts on these matters? Let your colleagues know in our Forums.

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