Crest, Oral-B launch 'tween' products

Crest and Oral-B have launched a line of oral care products for tweens (8- to 12-year-olds) to help encourage healthy oral care habits.

"As tweens age and become more independent, they develop their own unique oral care needs," said Kelly Heaps, brand manager for Procter & Gamble, in a press release. "We found that adult toothbrushes were not always the best size for older children's mouths and adult rinse and toothpaste flavors were often too strong."

The Pro-Health For Me product line includes:

  • Oral-B Pulsar Pro-Health For Me vibrating toothbrush
  • Oral-B Pro-Health For Me CrossAction toothbrush
  • Crest Pro-Health For Me fluoride anticavity toothpaste
  • Crest Pro-Health For Me anticavity fluoride rinse
  • Oral-B Pro-Health For Me floss picks

In addition, to help kids learn more about proper tooth brushing habits, Crest and Oral-B have created Yuck Mouth, an iPhone and Android app and online game.

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