Tom's of Maine launches naturally whitening toothpaste

Tom's of Maine has introduced Botanically Bright toothpaste designed to naturally whiten teeth. The toothpaste helps remove plaque with regular brushing while naturally sourced silicas whiten teeth without using bleaching ingredients, according to Tom's of Maine.

Botanically Bright ingredients are a blend of botanicals, such as chamomile flower, certified organic aloe, bee propolis, and xylitol, as well as stevia extracts for sweetness and peppermint and spearmint mint oils, the company noted. The toothpaste is free of sodium lauryl sulfate (SLS) and fluoride.

Developed for health and specialty retailers, Botanically Bright toothpastes are available in two flavors: Spearmint with Aloe & Chamomile and Peppermint with Xylitol & Propolis. Botanically Bright contains no artificial ingredients, synthetic additives, or animal ingredients. It is also kosher and Halal-certified.

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