Heraeus protects consumers from gray-market products

Heraeus Kulzer has entered into an exclusive importation agreement with its parent company, Heraeus Kulzer GmbH, through which it officially and legally acquired the sole rights as the exclusive importer of the Heraeus Kulzer-branded dental products into North America.

With this agreement, Heraeus Kulzer is taking steps to protect dentists and patients from expired, spoiled, and counterfeit dental products. The deal will give the company legal backing to prevent unauthorized or gray-market products from entering the U.S. and Canda.

Gray market is a term that describes the distribution of a product through channels that, although legal, are not authorized or intended by the product's original manufacturer. Often, these products are not properly shipped or stored, diminishing the efficacy of the product.

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