Specifications for Newsletter Banners

We offer 4 newsletters: Letter from the Editor, Special Edition Newsletter, Cases of the Week, and Insider. All newsletters utilize the same 300x250 banner.
Please supply the following:
  • Graphic
  • URL
Graphics:
Animated GIFs are allowed in newsletters, however, we strongly discourage it because some mail clients display the first frame only. If you choose to use an animated GIF in spite of this knowledge, please limit the animation to 15 seconds or less, no looping.

Letter from the Editor Graphic Format Animation Max Size Due before
launch
Letter from the Editor JPG, PNG, or GIF < 15 secs no looping 1 MB 3 weekdays
Content Insider JPG, PNG, or GIF < 15 secs no looping 1 MB 3 weekdays
Case of the Week JPG, PNG, or GIF < 15 secs no looping 1 MB 3 weekdays
Lead Generating Newsletter JPG, PNG, or GIF < 15 secs no looping 1 MB 3 weekdays

Placement:
In 2024, newsletters will combine Letter from the Editor as well as Cases of the Week into one mailer.